When we decided to create a new business several decades ago, we might tend to make a complete one. Long time ago we should often meet many businesses those have conventional concept. One of simple examples I’ve seen is a bakery shop. Tens of years ago it just was a shop which sold many kinds of bakery with various taste of its products. In the next decade people tried to replace that conventional concept with a new one. People tended to develop more specific business concept instead of keep maintaining a conventional one. Hence I’ve met several bakery shops not as their original essence anymore but it has been replaced mostly with one kind of bakery which they offered such as pizza, donut, cup cakes and many more. I think most of them have been successful on this band because of its each specialty. Therefore when someone wants to buy donuts they probably would refer directly to Dunkin Donuts and the one would go to Pizza HUT when she wants to eat pizza. This modern concept should be a new strategy for many businesses nowadays which is profitable especially in creating their product specialties in people’s mind.