At these recent years there are several famous business fields those have been people nowadays’ favorites. Basically I think each field could be such a good opportunity for many business owners to develop their projects as long as people could exploit each very well. One of the most popular business fields for these recent years is food and beverage field. It’s not difficult to find certain kind of food and beverage counters while we are spending our spare time or even in our daily work. Surely starting a new business in this segment sometimes is not as easy as it may look like. People who really interest to develop this kind of business should have such a good marketing strategy as well as innovative and creative ideas so that others might get interest on theirs. This is one of the most important business rules which is called as differentiation. During these two recent years a new kind of ice cream has drawn much attention from many people in my hometown. Many people prefer to get yogurt ice cream or frozen yogurt rather than an ordinary one because of its benefits for human’s health. People who consume frozen yogurt don’t have to be worry about their weight since most of the ice cream has lower fat. Moreover yogurt is believed very useful for they who have digestive problems such as constipation. I even have ever tried to exploit its benefits when I got torturous constipation and I thought it was one of some natural ways to solve such digestive problem. However I do agree that consuming frozen yogurt has been a new life style for many people today hence it might create more and more profits for the owners. Moreover the others are dared to create more creative and innovate ideas to get success in this business.