Theoretically running a business which could be accepted well in our society sometimes isn’t so easy. It often has some challenges inside. Hence to be successful in our business we should have good anticipation to face some problems which might be happened as well as always try to make our business differently. It might be true if people wouldn’t remember our products easily if there are no specialties and uniqueness from us. On the contrary our business would expand continuously if we have one or more specialties those others don’t have. One of those specialties of a successful business should be the name election of that business or product itself. I think it’s should be the first critical business point since people would recognize our business from its name actually. One of successful business I’ve ever met in my country is a fruit shop. It simply just like a retail shop generally but it has a simple name hence quite easy to be remembered. The shop’s name actually is created from Chinese language which means “lucky”. Beside its location is quite strategic near downtown, the shop seems to get lucky because of it was named “lucky”. However it should be, it has been such a unique story of successful business here.